THE NEW YORK TIMES
To support the company’s planned advertising campaigns, Will Packer Media purchased a marketing and technology company called Narrative that was founded in 2013 by the mogul Russell Simmons and the advertising executive Tricia Clarke-Stone. The company will take the name WP Narrative.
07.25.17
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AWARDS
With recognition at SXSW, The One Show, NY Festivals, The Davey's, AICP, and Cannes Lions, the 2016-2017 Award show season was a breakthrough year as the industry took notice of our innovative work.
07.05.17
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ADWEEK
Since then, Narrative’s 16 full-time employees and freelance collective of “nerds, cool kids and weirdos” have worked for brands ranging from JCPenney to Santo Mezquila, a mezcal-tequila startup founded by musicians Sammy Hagar and Adam Levine.
06.26.17
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ENTREPRENEUR
From artificial intelligence to virtual reality and so much more, advancements in technology make our lives easier and help our businesses run more efficiently. When deployed correctly, tech can help forward-thinking entrepreneurs push the envelope and break new ground.
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ENTREPRENEUR
Take it from Tricia Clarke-Stone who, along with hip-hop music mogul and entrepreneur Russell Simmons, co-founded a creative agency called Narrative. As CEO, Clarke-Stone knew early on that she wanted to diversify revenue streams while staying true to the brand’s passion for storytelling, innovation and bringing new ideas to life.
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THE DRUM
Tricia Clarke-Stone’s professional yin and yang have made her a true success. The yin? Failure — but it's not a bad thing, actually. That her yang is being a rainmaker evens out the CEO of Narrative’s story and puts it on a course for continued greatness.
06.30.17
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ADWEEK
Noticing “a lack of diversity, not just in people but in thinking and ideas,” Clarke-Stone co-founded Narrative in 2013 as a “new breed of agency, redefining rules of storytelling through tech and culture.”
06.04.17
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Adage
Rocker Sammy Hagar and pop star Adam Levine are partnering on a new booze brand called Santo Mezquila that is billed in new ads as "the world's first mezquila." The celebrities are absent from three new digital video ads that launched this week by Narrative, the agency founded by Russell Simmons and Tricia Clarke-Stone.
02.09.2017
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People
Benatar conceptualized the project with her friend Tricia Clarke Stone, who runs the marketing agency Narrative_, and then reached out to another friend, music producer Linda Perry, about collaborating. In an act of serendipitous timing, Perry had the beginnings of a song, called “We Will Shine,” that seemed to fit with what Benatar was looking for with this project.
01.20.2017
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WWD
Universal Standard, a direct-to-consumer plus-size brand of modern essentials, will unfurl "Set the Standard," the company's first ad campaign. The campaign, which will appear on its web site, universalstandard.net, was inspired by some of the most recognizable fashion photography...
01.23.2017
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SXSW
The mobile first interactive campaign for Rushcard, Change Perspective, is a finalist in the Visual Media Experience Category - awarded for content creation and delivery that moves beyond passive viewership by providing a more immersive and engaging entertainment experience.
01.20.2017
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Adweek
Mobile first campaign challenges viewers on how quickly we judge strangers. When watching it on a smartphone, flipping the video from vertical to horizontal at any moment tells a different story.
08.18.2016
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PSFK
In an embodiment of the saying, ‘a coin has two sides,’ the videos set up a thought experiment aimed to unify people of contrasting outlooks. The campaign positions Visa Rushcard as a thought leader within the U.S. social climate.
09.01.2016
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Adweek
“Benjamin’s branding experience, hybrid approach to creative and strong embrace of technology is the perfect fit for our culture” said Tricia Clarke-Stone, CEO. Benjamin previously spent 9 years at McCann, as VP/Group Creative Director, creating campaigns for clients including Verizon, Staples, General Mills, and the Ad Council.
08.25.2016
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PSFK
We already know how experiential marketing can blend subtle branding with content creation to yield favorable consumer decisions. With this sort of technology available for all eyes, Narrative_ has cemented its name as a leader in this field, and will hopefully be doing more work to flesh out the possibilities yet to be discovered.
05.09.2016
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The New York Times
The New York Times interviews Tricia Clarke-Stone about her process for building a passion-driven marketing and technology company. When building her team, she looks for ‘MacGyver-types’ who solve problems with a high level of ingenuity and creativity.
03.25.2016
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Forbes
To grab the attention of mall-goers during the busiest shopping period of the year, JCPenney teamed up with Narrative_ to create "Twas The Flight Before Christmas." The virtual reality sleigh ride flew people to the North Pole to visit Santa and his friends. Upon landing, people won JCPenney coupons, incentivizing them to check out the store.
01.26.2016
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AdAge
Tricia Clarke-Stone gives her perspective on balancing qualitative and quantitative data. She explains, "Big Data is useless without that immeasurable, unquantifiable, classic advertising quality – good taste."
09.23.2015
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USA Today
Tricia Clarke-Stone, along with her team at Narrative_, uses VR to bring forth a unique, branded experience to Stephen Curry's Curry Ones. Learn more on how Narrative_ has been on the front line for creating various innovative and branded experiences in the marketing world. With cutting-edge technology and a unique POV in her arsenal, Clarke-Stone has indeed set the bar for immersive advertising in the era of the millennials.
06.30.2015
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Crain's
Tricia Clarke-Stone Makes Crain's New York "40 Under 40" List! Read more about the fast-paced work ethic at Narrative, Tricia's "no-limits" view on the digital landscape, and what the digital-maven sees for the future of her agency.
03.29.2015
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Vibe
In honor of Women's History Month, Vibe Magazine covers Narrative_ CEO Tricia Clarke-Stone. Tricia shares her thoughts on leadership and what drives her success in the advertising/marketing industry.
03.15.2015
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AdAge
Tricia Clarke-Stone has spent her entire career changing the game and raising the bar. Tricia gives a quick glimpse into her career journey and shares how hard work, drive and vision have helped her rise to the top of her game.
03.02.2015
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HUFFPO
Tricia catches up with The Huffington Post to discuss her views on leadership, the highs and lows of running an agency, and to give advice to other young women looking to pursue their passions.
02.03.2015
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Fast Company
Founded by Clarke-Stone and Simmons two years ago, Narrative_ helps brands create immersive experiences for consumers. Narrative_’s latest slam dunk comes by way of launching Under Armour’s brand new sneaker, the Curry One, created in partnership with rising NBA star, Stephen Curry.
01.15.2015
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AdAge
Under Armour partners up with Narrative_, a full service agency in Manhattan, to create a 360 degree launch campaign for the first signature shoe of the NBA’s fastest rising star, Stephen Curry.
01.08.2015
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ADAGE
Licensing popular songs for ads is so passé. Here are the advertisers who have a track record of going a step further with music -- and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA.
09.30.2013
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eMarketer
Narrative_ teamed up with sports clothing brand Under Armour to roll out "Natural Born Hitters," a music-focused social and digital campaign featuring Pharrell and Ray Lewis which was tied to the brand’s 60-second television spot, "Ready for August."
03.13.2014
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Billboard
Def Jam co-founder and industry icon Russell Simmons, music entrepreneur Steve Rifkind, and creative agency Narrative_, have partnered with Samsung to launch ADD52, a music discovery platform and content collaborative for emerging, unsigned artists.
03.13.2014
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Digital DUMBO's Eventbrite page
Join us at "Generation:Connect" where Tricia will give a behind the scenes look at campaigns including our ADD52 project for Samsung's Milk Music service. Enjoy drinks, the sounds of DJ Clean, other guest speakers Fake Love and RCA Records, and get hands on with the newest Samsung Galaxy mobile devices, virtual reality gear, and wearables.
04.23.2015
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AdAge
Simmons and Narrative_ are blending the art of data and human curation to determine the future of the music industry. Partnering with Samsung, they launched ADD52, a platform that uncovers emerging musicians and breakout songs and provides data the music mogul and his staff use to quantify the process of picking hits.
01.28.2015
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